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Alexandria SEO

Grow your business, like never before.


More information on SEO Alexandria

What is SEO Alexandria?

SEO Alexandria improves the core technical and usability elements of a website to rank it higher on search engines like Google, Bing and Yahoo.

Learn more about Alexandria SEO

How can I get started?

Click the link below, enter your details and we'll show you how we can help and what results we can achieve with our solution package™.

Request a solution package™

What does Alexandria SEO cost?

Being able to focus exclusively on Alexandria SEO Services enables efficient use of our time and the lessening of our fees.

View our Alexandria SEO Packages
Key elements to our SEO Service

SEO should be more than just rankings and traffic acquisition, that's why we provide a complete package including conversion optimisation to accelerate your sales.

1. An all-inclusive & advanced SEO Service that drives sales

🔑
Keyword and site analysis
To understand your business and the industry in which you operate.
🌐
Web development and optimisation
Improves the technical ability of your site to rank higher on search engines.
📂
Website file optimisation
Certain files assist search engines in crawling your site, we ensure they are coded correctly.
🚀
Content marketing and link building
We create backlinks from other trusted, relevant websites back to yours, through content marketing and promotion.

2. A dedicated & knowledgeable customer service

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Reporting cycle
Fortnightly or monthly reporting available.
🌀
Client portal
Access reports, audits, ranking updates, support and more directly from your client portal. (coming soon)
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Industry-leading support
Questions? We are available 5 days a week, 8am - 5pm.

3. Going above and beyond for every business

💰
Conversion optimisation
Shows ways to increase conversions, from your newfound traffic increases.
🤝
Holistic SEO Alexandria
We incorporate elements from your corporate identity or marketing plan to target your market more efficiently.
🚫
Non-compete policy
We only provide our services to one business in each industry, across the locations in which they operate.
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A specialised Alexandria SEO agency
If you wouldn’t hire a Dentist to renovate your home, why would you hire a graphic designer to handle your SEO?
We can develop & optimise any CMS platform
Drupal Company Logo
Drupal
Joomla Company Logo
Joomla
Magento Company Logo
Magento
Nopcommerce Company Logo
Nopcommerce
Shopify Company Logo
Shopify
Squarespace Company Logo
Squarespace
Typo Company Logo
Typo
Wordpress Company Logo
Wordpress
Grow your sales with search,
like never before

We get your website ranking on the first page of search where customers are looking to buy your products or services. Did we mention we’ll set-up, manage & optimise your Google Ads campaign for no extra cost?

We have consistently seen improvements in our rankings resulting in a massive increase of 130% in sales from our online store. I highly recommend Seoz to anyone who is trying to improve their companies rankings in any competitive market.

Seoz has been an essential digital partner for Metro Tiles for over 5 years. Their hard work, integrity and commitment to achieving results is second to none. I would highly recommend their services if you want an honest and ethical SEO and Google Ads service.

Our company values
& how we can benefit you


We have helped clients double their online sales, achieve #1 rankings for extremely tough local and national rankings, and we can do the same for your business with our SEO service.

A quick introduction

Seoz is a small, tight-knit yet groundbreaking collection of local marketing industry talent. We have worked in the marketing industry for the last eight years and for the last two transitioned into a company specialised in SEO Alexandria.

Everything we do is client-centric, from our experienced Alexandria SEO technicians who hold at a minimum a Bachelor degree from a reputable education provider, to our holistic SEO approach, focused on integrating SEO with your corporate identity and existing marketing channels to more effectively target your desired customer.

We have helped clients double their online sales, achieve #1 rankings for extremely tough local and national rankings, and we can do the same for your business with our SEO service.

Mission, vision & core values

Mission

1. To maintain a very high moral and ethical standard reflecting our integrity, reliability and honesty core values across all our business relationships.

2. To show common courtesy and tact in all words, deeds and dealings.

3. To maintain a proper balance of all stakeholders associated with our business including our clients, employees, community and government.

Vision

To open a world of online opportunity for small businesses in Alexandria.

Core Values

Integrity, reliability and honesty.

Contributing success factors

A significant contributing factor to the success we achieve for our clients is attributed to the effort we undertake from the very beginning for all new client inductions. We take the time to thoroughly understand your business, products, services and the industry in which you operate.

By going the extra mile of understanding your business from the beginning, ensures all the work performed on your website, the backlinks created, and exposure generated aligns with your corporate identity and existing marketing channels to better appeal to your target audience.

Alexandria SEO service specialisation

Alexandria SEO Services offer the best return on investment in terms of marketing or advertising which is, in short, why we pivoted towards specialising in SEO Services. In addition, Search Engine Optimisation also has the benefit of being able to be completely tracked and analysed unlike other offline forms of marketing.

This analysis is made possible with platforms like Google Analytics, which shows where your traffic is coming from (organic, paid ads, social or direct), what pages are visited and what % are converting into leads or sales. This is key to understanding the effect SEO has on website traffic and conversions.

Analysis of your SEO Alexandria campaign provides us with actionable data in order to further optimise your campaign and the ability to squeeze every last opportunity to drive your website harder each month. Many of our clients adopt the mantra of if their business isn’t growing; they are shrinking.

Not settling for mediocrity is what leads clients to us and is another defining factor between us and our competition. You need to be found where your customer is looking for your product or service, and in 2020 that is on the first page of Google.

Competition policy & availability

Non-Compete Policy

We offer all our services in-line with our core values of integrity, reliability and honesty. As such, we adhere to a strict non-compete policy, meaning we only provide services to one business in each industry, across the locations in which they operate. We want our clients to have an edge over their competitors, which is why we offer our services exclusively to our clients. Whilst this may seem like a given, be assured this is another element which differentiates ourselves from our competition.

Client Position Availability

Due to many of our clients contracting us for several years, we only have a few spot openings each year, usually in Q3 and Q4. In addition to this, our website ranks in almost every city across Australia and receive high exposure to other business owners seeking Alexandria SEO Services. To check availability, please visit our pricing page.

About Alexandria SEO

We have compiled a bunch of interesting information about SEO to help you understand what SEO is and why it helps.

How SEO helps businesses in Alexandria

SEO (search engine optimisation) improves the technical and user experience elements of a website to rank it higher on search engines across Alexandria. At its core, SEO is built around two foundations; on-page and off-page SEO. On-page SEO involves a lot of technical development and SEO involving the user experience, search engine crawlability, mobile-friendliness, page responsiveness, meta tags and H1 tags of a site. Off-page SEO includes content marketing to grow a website's authority profile.

An SEO agencies role is to incorporate on-page and off-page SEO with the goal to improve a sites user experience, content and technical capabilities and should never solely be optimised for search engines. If this does occur, it will lead to keyword stuffing or other SEO issues which results in drops to keyword rankings. When a website is optimised with the goal to provide an exceptional user experience and comprehensive content, it will not only facilitate increased organic traffic but provide an exceptional experience for customers, leading to an improved conversion rate.

SEO is successful when an SEO agency takes the time to truly understand a business and the industry in which they operate. By first understanding the industry, an SEO agency can undertake thorough keyword research to identify high-quality, untapped keywords and use these to form the basis of the SEO strategy. Once these high-quality keywords are found, the SEO agency can implement a range of on-page SEO across the important 'entry' pages, assisting search engines in finding its content. While performing on-page SEO, an SEO agency should ensure they are providing a comprehensive source of information, the more comprehensive the content is, the more likely other sites will link to the content.

Why SEO is so important

SEO encompasses website development, marketing and user experience (UX) into the one service. Combining these factors into a website ensures the functionality, convertibility and usability factors are upheld and ensures not only that a website is easy to use but is able to be found online by customers when they are ready to buy. Generally, people look for products or services online if they are later in their buying cycle. If customers can't find your business during this stage of their buying cycle, they simply can not buy the products you sell or hire the services you provide.

Each day there are millions of Google searches for products or services. When a customer types in a keyword such as ‘buy keyboards online Alexandria’ it’s considered as a keyword with purchase intent. These keywords are more likely to lead to a sale than other keywords such as ‘types of keyboards’ for a few key reasons. The keyword example ‘buy keyboards online Alexandria’ has the obvious purchase marker of ‘buy’ when a user types this into Google, chances are they want to make a purchase. The second reason is the keyword includes Alexandria, showing that the user is looking for search results specific to their location in Alexandria and based on our experience, the more specific the keyword string (buy keyboards online Alexandria), the more likely the user is going to make a purchase decision.

Alexandria SEO offers the best return on investment in terms of any marketing or advertising, which is why we pivoted our entire agency to delivering solely SEO services in 2018. In terms of measuring SEO return on investment, SEO has the benefit of being able to be completely tracked and analysed unlike offline forms of marketing. SEO analysis is made possible by free online analytic platforms like Google Analytics, which shows where website traffic is coming from (organic, paid, social or direct), what pages are visited and what % are converting into leads or sales and much more. This is key to understanding the effect SEO has on website traffic, conversions and ultimately the success of an SEO campaign.

SEO VS PPC

Traditionally, most Alexandria businesses think of paid digital marketing platforms like Facebook or Linkedin Ads as the best way to acquire new customers for their business. While these platforms can offer a decent return on investment depending on their industry or target audience, once their money runs out, so do their ads. The benefit of SEO is that when an investment is made in SEO, a website's authority, keyword portfolio and ability to reach new customers continually grow organically. Once SEO is completed, a businesses ability to outrank their competition is only contingent on search engine algorithm updates or the effectiveness of a competitors SEO strategy.

Keywords explained

Keywords also play an important role for both users and SEO because they help show what a web page is about. Keywords are the search terms typed into search engines to find products, services or information online. By including keywords in on-page SEO components including meta or H1 tags, a business can help users and search engines understand what the page is about. To use our keyword SEO strategy as an example; the main keyword we are targeting with this page is SEO Alexandria. This keyword is targeting potential clients in Alexandria who are searching for a Alexandria SEO Service. As you could imagine, this target keyword is likely to appeal to Alexandria businesses looking to hire a Alexandria SEO agency. For this reason, we have optimised this page of our website for Alexandria business owners looking for an SEO in Alexandria.

Backlinks explained

Another main counterpart of Alexandria SEO is content marketing, which naturally builds backlinks to any website, growing the backlink profile. Backlinks are the URLs on a site that directs someone from one website to another for further reading, relevant information, or reference point. Most Backlinks are obtained primarily through content marketing and relationships built with other websites with the goal to add value for the user of their website. In terms of backlinks, SEO aims to produce content that first benefits the reader on an external website and to secondly, drive this traffic back to their website through the form of a backlink. This backlink provides further reading on a website and ultimately information about their business and its products.

If a website has a quality backlink profile pointing towards its website, the website will be seen by Google as an authoritative source of information. When a website is seen as an authoritative source of information, search engines will want to show their content to as many of its users as possible. Backlinks aren’t restricted to only content marketing, backlinks can naturally accumulate from business directories, social platforms/directories, blogging websites and document/video sharing platforms. These types of backlinks should not be created solely for SEO, but to help customers find a business online.

On-page SEO explained

After the keyword profile has been determined that a business would like to target through SEO, a variety of on-page SEO elements will need to be implemented. For SEO, each page of a website needs to have a key ‘goal’ in terms of the question it is wanting to answer or the type of content it wants to provide. For example, if a website aims to provide comprehensive information about businesses servicing the Alexandria area, it would have a list of businesses operating in the Alexandria area, with Alexandria storefront imagery, reviews from Alexandria locals, service summaries for each Alexandria location and perhaps a video to assist users who prefer this form of content. Each page needs to be comprehensive and answer the Alexandria searchers intent.

A few key elements of on-page SEO include:

Meta title tags

Meta title tags help show search engine crawlers and users what a page is about. This on-page SEO element is shown on the search engine results page above the meta description and if referred to during content creation can provide structure for the on-page SEO content. While not as impactful in terms of SEO as an H1 tag, meta title tags are still valuable as they can increase click-throughs to a site. The general SEO guideline outline meta title tag length to be 55-60 characters long but this often varies across different devices.

Meta description tags

Much like Meta title tags, meta description tags show search engine crawlers and users alike what a page is about, often in more detail because they have a longer character count. They are also shown on the search engine results page and provide a content snapshot of what a user could expect if they click on a website. While they are an element of on-page SEO, it’s important to note that meta description tags are not actually shown anywhere on the page, the tags are purely for use by search engine crawlers to advertise or promote your content to its users.

Page content

Page content offers businesses the opportunity to answer questions, provide information or sell a product or service to a customer looking to make a purchase and is the most important aspect of on-page SEO. If the content is written in a comprehensive, easy to read manner, it is more likely to be rewarded with first page results.

A few key elements need to be asked when building out page content are:

Is the content as comprehensive as it can be?

Google’s Panda update actually favours comprehensive, unique content. By comprehensive, we don’t mean long-winded content over-optimised for SEO; think quality over quantity. If it takes 5,000 words to provide valuable, comprehensive information content on a topic then so be it. But don’t build out pages with thousands of extra words to simply outwrite competitors - this can provide a poor reading experience for the website user and is the opposite of what Alexandria SEO is about. Don’t create new pages before looking at existing pages and assessing whether or not more information, imagery, structure or links to additional content can be added. More often than not the existing pages on a website offer huge untapped traffic resources which should be capitalised on before new pages are created.

Does the content answer search intent?

Search engines provide information to the questions users ask. In order to provide the best experience for its users, search engines need to provide quality, in-depth content resources to its users. Each page needs to answer a clear set of questions and provide specific information to address key search intentions. If the page is too broad and provides a limited amount of information on a range of totally different topics, the first step for SEO should be nailing down this content and retargeting it for a set of new search queries.

Alt attribute tags

Alt attribute tags provide mark-up for non-text resources like images. Alt attribute tags are essential for SEO and help search engines understand elements on a page it cannot crawl. This mark-up determines how much Alexandria search traffic images will source through image search engines like Google Images. Alt attributes, especially for images, provide a fail-safe in the case an image gets deleted - instead of displaying a broken image, the website visitor will see a description of what image was supposed to be displayed, if it wasn’t for the image not being available.

As with any component of on-page SEO, over-optimisation for core keywords can lead to keyword stuffing and other on-page SEO issues. Alt attributes offer a description for website users who cannot see or who are using text to speech, which is core to providing an exceptional user experience, no matter the users’ capabilities. With any kind of on-page SEO, the goal is to provide accurate, in-depth descriptions.

Schema & structured markup

The goal of SEO Alexandria is improving a businesses visibility online and helping search engines understand the contents of a site page. While schema and structured data are not likely ranking factors, it can help users in clicking one business over another. Elements such as reviews, FAQ information, publish dates and company information are all examples of structured markup data. When performing SEO for Alexandria based search, we recommend taking a look at your competition on the search results page and identifying what they are not implementing and capitalise on it. For example, if none of your competitors in Alexandria are using review markup, those bright 5 stars under your website will attract more attention to you.

User experience and SEO

Providing a refined, easy-to-use website is essential in keeping users on your site longer and SEO success. A clean layout that’s easy to understand helps users focus on the content rather than a clunky template. User experience encompasses everything that on-page optimisation represents. When a user visits a site they expect quick load time, font sizes they can read, lots of imagery and the ability to view the website on any one of their devices.

Perhaps the most important element in user experience is mobile-friendliness. Google has really brought a lot of attention to how crucial this is for SEO with the release of its mobile-friendly test tool and announcing mobile-friendliness as a key ranking factor for Alexandria SEO. Google made a similar move a few years ago with the speed core update where they announced the load time of a site was an SEO ranking factor, resulting in webmasters across the world improving the load times and responsiveness of their websites.

Technical SEO elements

Google page speed & lighthouse

The internet continually pushes websites to do more, show more and be more. Generally, with most CMS software this is achieved through the use of plugins and other third-party extensions to add additional functionality to their website. Adding plugins, however, has its drawbacks because they add load time and size to websites which then struggle to reach a high level of performance across different devices and Alexandria networks.

To help webmasters with the SEO task of producing and maintaining a high performing website, Google released a range of tools including Google Pagespeed Insights and Google Chrome browser extensions including Lighthouse. These tools are great for Alexandria SEO because they can identify key areas in a website which are causing significant performance restrictions and offer suggestions on how to fix them. On-page performance is a ranking factor, however, the weighting of this signal for search engine rankings is unclear.

Mobile responsiveness

Mobile responsiveness is a core component to providing a great user experience for customers. If someone visits a website on a mobile device in Alexandria and half the page is rendered off-screen, the content will be missed, usability will be compromised and the chance that the user will prematurely leave the page will be greatly increased.

A key consideration of SEO is to assess how users and search engine crawlers interact with a website. If users can’t navigate across your site, it’s doubtful that search engine crawlers can. Much like the Google page speed update mentioned previously, mobile responsiveness is another key ranking factor.

Header response

A header response is what the Web server sends back to the client’s internet browser and includes information including the date, type and size of the requested file. In terms of SEO, a business needs to ensure its pages return the correct status code (200) to search engine crawlers. Header response errors can also occur due to an issue with user-agent permissions whereby even if your page is returning a page full of content to you when visiting through your browser, the header could be returning a 404 ‘page not found’ to search engine crawlers. This represents one of the first SEO checks which need to be made on a website.

Redirects

Redirects occur when a specific URL address is entered in a web browser and instead of landing on this URL, the user is sent to a different one. Redirects, if not set up correctly can hinder SEO efforts with issues such as redirect loops, which will result in pages not getting indexed. When creating URL redirects, the URL needs to lead to an active page or else it will be a broken link, impacting the internal linking integrity of any Alexandria website. There is a multitude of online redirect checkers which are free to use to check redirects are not causing these SEO issues.

Duplicate content

Duplicated, thin content was a target for Google’s recent Panda update and leads to lower rankings for the pages involved. In terms of Alexandria SEO, rather than spreading link equity across tens or hundreds of duplicated pages, it is better to consolidate this information into one page and set 301 redirects to point accordingly; essentially creating what we call ‘power pages’. A business needs to make it as easy as possible for customers to find the resources they are looking for, and comprehensive information all in the one page is how this is achieved. Google may also consider all the duplicate content pages to be the same page and only display one of them, which is known in SEO as URL canonicalisation.

How to measure SEO

Keyword rankings

Keyword rankings, while do provide an indication of a site’s health, shouldn’t be the only determining factor of SEO success. The primary goal with any marketing related expenditure is the return on investment and it’s no different for SEO Alexandria. In terms of how to track keyword rankings, it can be difficult because keyword rankings differ from Alexandria to other cities, so we recommend finding a free tool where Alexandria can be set as the city and manually checking only the most valuable keywords to the SEO strategy. The key here is to use Alexandria as the search location when checking keyword rankings and use it as only an indicator of the health of a site’s SEO, not as your course-plotting KPI.

Organic traffic

Organic traffic is a much better indicator of SEO success as it shows a quantifiable level of progress of SEO over time. The most effective, yet basic indicator of SEO success is achieved by looking at recent organic traffic figures and comparing them to the same period one year ago. In doing so, you can see how well a website is performing in search.

In terms of the practicality of measuring organic traffic statistics, Google has made this incredibly easy with its web-based program Google Analytics. Google Analytics is free and can be implemented on a website either directly or through the use of another free tool called Google Tag Manager. Google Tag Manager is how we implemented Google Analytics into our site and is also what we recommend to our clients for quantifying their SEO results. Through Google Tag Manager, you can also add other code snippets directly via Google Tag Manager into your website without having to dig around in source code files.

Organic Leads & sales

Organic leads and the sales obtained through them should be the primary indicating factor of SEO success. To assess the return on investment for a Alexandria SEO campaign, we recommend following the same indicator of measuring SEO effectiveness for organic traffic. Depending on the business and if it’s seasonal or not, a comparison could be made between sales statistics now and with the same period the previous year or month to month, calculating the movement of the bottom line. In terms of the practicality of tracking ROI in terms of organic leads and sales, this will be ultimately up to the structure of each business individually.

Our SEO process

We have scrutinised our entire SEO process over the years to develop the most effective strategies to increase your online presence. Starting with a thorough Alexandria competitor analysis we first identify and assess what your competitors SEO strategies are for the Alexandria market. Once we know what your competition is doing, we can work out how to beat them. We identify high quality, high traffic keywords which can generate the best return and leads for your business. After these preliminary stages, we assess and optimise your website around this Alexandria SEO strategy. Combining sophisticated technical on-page SEO techniques we restructure your website in a way that ensures Google and other search engines to understand the value of your website. Once your website has a solid SEO strategy and your on-page SEO is complete, we begin promoting your website across the internet. In doing so, it increases the authority of your website, sending signals from other websites back to yours. Google picks up these signals which tell them that your website is worth ranking.

Content Development

Content has always been a large part of SEO and always will be. As of recent years, the importance of high-quality content has been magnified by the Google Panda update. This revision emphasised to the SEO industry the fact that when you create high-quality, shareable comprehensive content, people who visit your website are more likely to link back to your website. Not only does well-written content make it easier to promote your website but it also raises your professionalism to your customers.

Progress updates

We believe transparency is the key to a healthy business relationship. We want to show you what we do, why we do it and how we do it so you can understand the lengths we go to for your website. All our SEO reports are emailed to you and will be able to be seen through our customer portal.

Reasons for poor Google rankings

Before we take on any new clients we assess their website for Google penalties or other negative impacts. If a business has been blacklisted by Google due to low-quality SEO, we will begin with a full site audit and fix the issues the site currently has.

Here we have listed some of the reasons for a business experiencing low Google rankings:

Site age

In the eyes of Google, the older they are, the better they get. Google has stated they place preference on sites older than 6 months, however, whether a site is 6 months old or 5 years old, this ranking signal doesn’t weigh very differently, if at all.

Google penalty

If Google perceives a website to be spammy, they will restrict how often the business is shown to its users. This is to ensure their platform is extremely user friendly and points their users to only the highest quality of websites.

Robots.txt file

A robots.txt file that has been created incorrectly can hide pages from Google. What we would do is check the robots file and make amendments as necessary.

Poor quality content

A site is only as good as the content it provides its users. If the content is full of spelling mistakes, long-winded sentences going nowhere and is seemingly a mass of words forming a wall of text, this needs to be resolved.

How to get started

Get started by letting us show you what we can do for your business by filling out the form at the bottom of this page. A solution package™ will show how we can rank your site higher on search and convert more customers for your business.

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Frequently asked questions

Below are some of the most commonly asked questions in regards to our Alexandria SEO Service.

What is SEO Alexandria?
How will you improve my search engine rankings?

We combine website development, marketing and user experience (UX) into our Alexandria SEO service. Our four-phase strategy is below:

Phase 1: Keyword, website and conversion analysis.
Phase 2: Website development and optimisation.
Phase 3: Website file optimisation.
Phase 4: Website promotion and link building.

By combining these elements into your website, ensures the functionality, convertibility and usability of your website is upheld.

Do you adhere to search engine webmaster guidelines?
Are you experienced at improving local SEO Alexandria?
Will you share with me all changes you make to my site?
How do you measure the success of your SEO campaigns?
How will we communicate and how often?
How will your work tie into our other marketing?
What are your fees and payment terms?
Which SEO tools do you use?
Getting the ball rolling

Step 1


Request a solution package™.

Step 2


Review & approve our proposal.

Step 3


We commence optimisation.