Like most aspects of digital marketing, it’s important to diversify your website promotion strategy. Huh? Think about it, does Google really want to see one hundred links to your site from website directories? With anything, moderation is key. Spread the love among different link sources. These links can even generate revenue for your business. But let’s be honest, most of the time your customers will find your business through Google and not through some second tier business directory.
Sorry to burst your bubble.
The primary reason we build high quality links pointing back to our business website is to generate that juicy, desirable organic website traffic.
The reason organic site traffic is better for your marketing, is that you are finding the customers who are specifically looking for the products or services that you offer, and as a guide, 50% of the time they are willing to make a purchase on the same day of first clicking on your website.
With that said, here are some tips for you to improve your organic site traffic:
Create High-Quality Content
People will regularly visit your website if they have a good enough reason to (usually if it adds value to them and is worth the time spent). Creating value for your customers is why you should be in business.
Generally speaking, if your product or service can add value to someone, you will make tons of money. The same can be said about your content. If, by reading your content, your customers learn something, then they will keep coming back for more.
If, on the other hand, your content is a hogwash of poorly structured sentences which offers no value, your prospective customers will relate this to your business. In the content marketing realm, think of Google as your customer. The statement made above relate not only to your customers, but to Google as well.
Google analyses web pages not only for meta details, word count, etc but for quality. Their algorithm is so advanced it can be likened to a person judging and assessing a website. A site that offers constantly new and engaging high quality content will be visited over and over, and get bookmarked by its customers or target audience for future reference.
Although it is impossible to know for sure what metrics Google uses to rank websites, it is believed bookmark statistics by visitors helps Google to determine the sites relevance to certain keywords.
Relevance, however, is one of the important factors that search engines use to rank competing sites within a given keyword search. To keep your page visits high you may wish to consider enriching your content with some of the following:
- Blog Posts and Editorials: An engaging storyline can assist you to showcase yourself as well as give visitors a feel for your company. Editorials are lengthy blog posts that explain a certain topic comprehensively.
- Infographics: A picture is worth a thousand words. As humans, we pay attention and respond more to visual stimulation than text. Including pictures alongside text in an attractive manner makes your content more engaging and memorable.
- Videos: Videos can convey a large sum of information in a short period of time. Posting ‘how to’ or review videos are a great way to get followers. Landing page videos are also very helpful to convert visitors into customers.
- eBooks: eBooks can be a great tool to add credibility to your site. Make sure your e-book is relevant to your key business offerings. It is a great way to build a marketing list too! You can make use of them as “content upgrades” and “giveaways” to your conventional blog posts.
- Product reviews: based on your industry type, adding service or product reviews on your website can generate more leads.
- Online Tutorials: People always seek ways to learn new things. So it would be a great idea to share some informative tutorials on your site to help out your visitors.
Create a Blog
Blogs can be used for a range of purposes. While they will help generate better search traffic due to your website having rich and dynamic content, they may also be shared if they are relatable, easy to read and not too long. Making sure your blog can be followed is also a great way to build a follower base to use for your remarketing and engaging them in your products.
Join and participate in Facebook Groups
Check on Facebook for marketing related groups and ask the administrator to add you. Over time, if you post interesting content, you will become familiar with other members and group owners. Make sure that anything you post links to your website and this will drive up organic site traffic. In addition to the increased traffic, you may meet with people of influence and others in your industry. Remember, only use your business profile on Facebook and keep it professional.
Editors note: Creating social profiles for your business is a no brainer these days, plus you get a nice backlink to your website!
Researching the appropriate keywords to include in your content is extremely important for SEO as it clarifies to search engines which keywords you want your content to be showed on when users search. The perfect method for finding right and appropriate keywords is to use Google keyword tool.
Make use of authority websites
Providing content on websites that have high ‘domain authority’ (DA) is another way to boost your organic site traffic. Content collaborations or guest posting are exceptional methods to create high quality links on your website. Find out which websites accept guest posts, and make sure your industry aligns with the website you will be posting on. Some of these sites will ask for a contribution form to be completed.
Link building is a strong method to improve SEO. Creating backlinks must be done strategically as there are many things to consider including if the end site that the backlink pertains to is not a dead link, or to a disreputable business. With using links, you need to be aware that the volume of links is not as important as the quality of the links you are using. Google will assess them for relevance and like all SEO things, the more relevant your methods are, the better the results you will achieve via searches. It needs to be done with care as you don’t want search engines to negatively rate your site. Be careful of purchasing backlinks as Google’s ‘Penguin update’ will give a negative rating for websites that are using spammy, low-quality links. A guide on link building strategies can be found here. If you have been hit with a Google penalty read this article.
This strategy gives advantages to both the parties. If you make use of an affiliate marketing strategy, you can reciprocate the links from your website to theirs and supply them with higher quality content. Try adding some link placements – the first one will be your affiliate link, plus the next one will be just a link to the web page you want to aim for raking. It is just a win-win situation as affiliates get content plus affiliate commissions. You will also become a daily contributor. It is much easier than only sending pitches to be a guest contributor completely cold. Because it is a win-win proposition, the results of higher organic traffic will come about faster.
Internal links are links from one web page to another on a single domain such as having a link on your home page to the products page. When one web page links to the other web page, it surpasses some of its authority to that web page, boosting the chances that the 2nd web page will rank. Sometimes, this authority is known as “link juice,” however the majority of search optimisers name it “authority.” With the help of internal links, website pages can aid one another to rank higher in search engines.
These are snippets of code of text that explain the content of a web page, the meta tags do not appear on the web page itself, however only in the code in the website page. Meta tags are actually, very helpful to assist in search engine optimisation. They are not difficult to apply on your own – you don’t require a professional, you just need to have a small working knowledge of HTML.
You can improve your organic traffic if you adhere to most of these strategies over the long term. Consistency pays off, and you need to have it as a long-game plan.